Short answer: ITVX is in the Amazon Appstore, and ITV lists Amazon's Fire range, including the Fire TV Stick, Fire TV Cube and Fire TV televisions, as supported. It is free with adverts in the UK; ITVX Premium removes the adverts for a monthly fee.
How to install ITVX on a Firestick
- Select Find › Search on the Fire TV home screen and type ITVX.
- Select the official ITVX app and choose Get.
- Open it and sign in with your ITVX account, or create one free.
ITVX black screen or crashing
If ITVX shows a black screen but other apps work, clear its cache and data and reinstall it, as in the steps below. If every app goes black, the problem is the stick or HDMI connection; see Firestick black screen. ITV's own advice for any device is to turn it off and, if possible, unplug it for at least one minute before trying again.
ITVX not working on Firestick? Fix it in this order
- Restart properly. Unplug the Firestick from power for at least a minute, then plug it back in. A quick restart from the menu does not clear everything.
- Clear the app's cache. Go to Settings › Applications › Manage Installed Applications › ITVX, choose Force Stop, then Clear Cache.
- Clear data if it still fails. In the same menu choose Clear Data. You will need to sign in again.
- Update the app and the Firestick. Check the app in the Appstore for an update, then Settings › My Fire TV › About › Check for Updates.
- Reinstall. Uninstall ITVX, restart the stick, and install it again from the Amazon Appstore.
- Check your connection. Run our speed test on the stick. If ITVX keeps freezing or buffering, see Firestick keeps buffering.
- Check for an outage. If ITVX fails on every device in your home, the problem is on ITV's side; wait and try again later.
Other UK TV apps on Firestick
Most UK broadcasters have official Fire TV apps: BBC iPlayer, ITVX, Channel 4 and NOW. Freely is not available on Fire TV Sticks; see Freely on Fire TV Stick. For a full setup, follow our free live TV on Firestick guide.
Frequently asked questions
Why is ITVX not working on my Firestick?
Most often a stale cache or an out-of-date app. Unplug the stick for a minute, clear the ITVX cache and data, and update or reinstall the app.
Why does ITVX keep crashing on Firestick?
Usually low storage or a corrupted cache. Free up space and clear the app's data, then reinstall.
Is ITVX free with Amazon Prime?
No. ITVX is free with adverts for everyone in the UK, separate from Prime. ITVX Premium is an optional paid upgrade.
Can I watch ITVX outside the UK?
ITVX is a UK service, so it does not play outside the UK.
Can I watch ITV live on Firestick?
Yes. ITV1, ITV2, ITV3, ITV4 and ITVBe are live in the ITVX app on Fire TV.
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